About this event

Want the right insights? Start with the right reports

30-minute WEBINAR

Every activity, every action, every click creates data. Professional Services Marketers have more data at their fingertips than ever before. Herein lies the problem - not all of it is relevant. Data is only valuable if it is surfaced at the right time and for the right reason. Marketing can no longer work in a silo - nor can data. The role of the marketer today is to understand what insights matter most to the organisation and what data will have the most impact at a given time. 

  • The different types of reporting and how they affect insight quality
  • What marketing needs to do to become the firm's most valuable asset
  • How internal and peer-led benchmarking can drive improvement and best practice