About this event
Want the right insights? Start with the right reports
Every activity, every action, every click creates data. Professional Services Marketers have more data at their fingertips than ever before. Herein lies the problem - not all of it is relevant. Data is only valuable if it is surfaced at the right time and for the right reason. Marketing can no longer work in a silo - nor can data. The role of the marketer today is to understand what insights matter most to the organisation and what data will have the most impact at a given time.
- The different types of reporting and how they affect insight quality
- What marketing needs to do to become the firm's most valuable asset
- How internal and peer-led benchmarking can drive improvement and best practice