About this event
5 September 2019. 11 AM EST, 4 PM BST
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Want the right insights? Start with the right reports
30-minute WEBINAR
Every activity, every action, every click creates data. Professional Services Marketers have more data at their fingertips than ever before. Herein lies the problem - not all of it is relevant. Data is only valuable if it is surfaced at the right time and for the right reason. Marketing can no longer work in a silo - nor can data. The role of the marketer today is to understand what insights matter most to the organisation and what data will have the most impact at a given time. Join Naomi Oforiokuma for a 30-minute webinar to understand:
- The different types of reporting and how they affect insight quality
- What marketing needs to do to become the firm's most valuable asset
- How internal and peer-led benchmarking can drive improvement and best practice