Infographic: B2B Content Marketing Trends for 2015
Key points to take away:
- If you want to be an effective content marketer, you need a documented strategy (not just a verbal one!)
- 70% of B2B marketers are creating more content than a year ago.
- Only 21% of content marketers say they’re successful at tracking ROI.
- As far as marketing tactics go, Infographics had the greatest increase in usage from 51% to 62%.
- LinkedIn is the most popular (and most effective) social media channel for B2B marketers.
- In person events are the most effective tactics for B2B marketers.
- More than half of B2B marketers plan to increase their content marketing budget in 2015.
Take a look below at Uberflip's great infographic on B2B content marketing trends for 2015:
**View full article here: http://hub.uberflip.com/h/i/27787399-b2b-content-marketing-trends-for-2015-infographic