Infographic: B2B Content Marketing Trends for 2015

Uberflip's Francois Mathieu has pulled together the stats from the MarketingProfs and Content Marketing Institute's fifth annual study on B2B content marketing trends for 2015 in North America.

 

Key points to take away:

 

 

  • If you want to be an effective content marketer, you need a documented strategy (not just a verbal one!)

 

 

  • 70% of B2B marketers are creating more content than a year ago.

 

 

  • Only 21% of content marketers say they’re successful at tracking ROI.

 

 

  • As far as marketing tactics go, Infographics had the greatest increase in usage from 51% to 62%.

 

 

  • LinkedIn is the most popular (and most effective) social media channel for B2B marketers.

 

 

  • In person events are the most effective tactics for B2B marketers.

 

 

  • More than half of B2B marketers plan to increase their content marketing budget in 2015.

 

 

Take a look below at Uberflip's great infographic on B2B content marketing trends for 2015:

 

B2B Content Marketing Trends for 2015

 

 

 

**View full article here: http://hub.uberflip.com/h/i/27787399-b2b-content-marketing-trends-for-2015-infographic