Content Marketing in the UK in 2015

In their third year the Content Marketing Institute and The DMA have pulled together this report (sponsored by Axonn) which shows how UK for-profit marketers (both B2B and B2C) approach content marketing as compared to last year.


The report covers:



  • Usage & Overall Effectiveness



  • Strategy & Organization



  • Goals & Metrics



  • Content Creation & Distribution



  • Budgets & Spending



  • Challenges & Initiatives



  • Comparison Chart: Documented vs. Verbal-Only Content Marketing Strategy



  • Demographics




'eNewsletters had the biggest usage increase in your content marketing tactics in 2014.'

Take a look through the Content Marketing in the UK 2015: Benchmarks, Budgets, and Trends Report below:



Key points to take away:



  • Goals have evolved



  • Tracking ROI is a challenge; having a documented strategy helps



  • Twitter ‘wins’ as the top-rated social media platform for content marketing



  • Many are focused on creating visual content and more engaging content