Best Practice Event Marketing Workflow
Well designed email marketing workflow is key to securing the desired attendance rate at your corporate events that ultimately deliver a high return on your events investment. This event marketing workflow has been tried and tested across hundreds of events our clients have promoted to their clients and prospects over recent years.
The challenge of event marketers is to not just create buzz and capture interest in corporate events but to ensure the heavy investment in the event programme generates a return. It is critical to ensure those delegates who have stated their intention to attend an event you are promoting don't lose interest in between the initial save the date and the actual event day or forget why they were attending in the first place.
The below workflow takes into consideration the best practice elements that you should incorporate into your email and mobile marketing for your corporate events.