CRM Integration

Deployment of CRM technology alone does not guarantee success and in most cases a technology led approach can lead to failure and a waste of valuable resources. We believe that a robust strategy needs to be adopted from the top down to ensure your CRM programme is a success. Marketing is a critical element to CRM as data driven communications are now at the core of any marketing strategy. Our consultants possess extensive experience in integrating marketing elements into the overall CRM mix, and ensuring CRM empowers marketing, as opposed to working out of sync.

Integration of CRM systems is now expected from a marketing software vendor. Concep platforms integrate with the following CRM systems:

• LexisNexis Interaction
• Microsoft Dynamics
• Salesforce.com
• SalesLogix

We are also able to conduct bespoke integrations with unique in-house or legacy systems.

For more information visit our Concep campaigner microsite: www.concep.com/integration 

View our video for quick overview: