Industry Statistics
-
24 January 2012
-
16 December 2011
-
20 October 2011
-
16 August 2011
- 1 of 11
- ››
Over the past couple of months, we have been asked the same question by a number of different clients:
“What is a good open rate?”
While we have been providing figures and averages that are published by various marketing bodies, we thought it would be really useful to have averages from our clients. Clients can then compare their sent, open/view figures with other similar companies in the same sector who also use Concep Campaigner.
Compiling the data
To get the figures, we took around 15 companies from the accounting, legal, and property industries. We worked out all the totals for those companies, and then combined them to figure out the averages. It is worth noting that internal campaigns were removed from the statistics. Please note that none of the company names have been mentioned. All figures were taken from mid 2010 – 2011.
| Recipients - average | View % | Undeliverable % | Opt outs % | Abuse % | |
|---|---|---|---|---|---|
| Accounting | 342,825 | 23.8 | 5.22 | 0.26 | 0.01 |
| Property | 396,617 | 23.9 | 5.85 | 0.22 | 0.01 |
| Legal | 336,734 | 24 | 5.13 | 0.28 | 0.01 |
Total recipients and view rates
Clients in the property industry averaged a higher number of total recipients, averaging around 400,000 for the year. Those clients in the accounting and legal sectors averaged around 340,000 total recipients. View rates were identical across all sectors, averaging a total of 24%.
Deliverability rate
Deliverable rates across all sectors were 95% - meaning only 5% of all sent campaigns were undeliverable. Other major benchmark providers suggest deliverability rates are around 88%, our Concep Campaigner users are performing well above the average.
Opt out and abuse rates
Finally, opt out rates and abuse rates were very low across the board. Opt out rates were around 0.25% for all sectors, and abuse rates were even lower at 0.01%.
If you would like more information on the above simply contact us at:
London: +44 (0) 20 7952 5570 or at london@concep.com
New York: +1 212 925 0380 or at newyork@concep.com
Sydney: +61 (0) 2 8003 9141o at sydney@concep.com
