Email Deliverability for Law Firms

24 January 2012

Email - success and the big picture

The following are two hypothetical emails with different content. They were deployed last month at the same time, and after two weeks their results were re...

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16 December 2011

Email testing: How and Why

What do we mean by ‘testing’? Assessing the quality of an email, be it in its concrete or more abstract elements e.g. the words/format or its...

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20 October 2011

Industry Statistics

Over the past couple of months, we have been asked the same question by a number of different clients: “What is a good open rate?” While we ha...

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16 August 2011

Turn dry content into juicy narrative – five graphic or interactive ways to present your thought leadership content

You don’t have to be Bill Gates to know that creating compelling studies and thought leadership content is an essential part of becoming recognized...

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Working with ESP Providers to Increase E-mail Marketing Results

By Anthony Green, president Concep

Many e-mail service providers are making impossible claims about their delivery success. When an ESP claims they provide a specifically high delivery rate, the law firm will also be responsible for some of the work, which includes working with various authentication protocols like the senders identification and domain key. This article will help law firms understand how to choose an ESP to best suit their needs and quick tips on improving email deliverability and reputation.

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