Blogs

When it comes to email marketing does anyone really care about ROI?

By: James Newcombe

Posted: Thursday 17th November 2011

If marketers aren’t actually calculating the cost of email marketing, or at least setting objectives for every email campaign, then I’d argue it’s not really marketing. It’s throwing money out the window. More...
Lessons for Legal Email Marketers

By: James Newcombe

Posted: Wednesday 26th October 2011

In a recent post from one of my favorite marketing news sites, Clickz, Rick Buck addressed a number of superstitions / myths that haunt the world of email marketing. Here’s a short summary together with my take for legal email marketers who might have missed Rick’s excellent post. More...
Campaign for the People against Canned Content!

By: James Newcombe

Posted: Friday 17th June 2011

After attending this year's AAM Summit in Chicago and speaking with several attendees, clients should be warned that a lot of firms plan to continue sending them Canned-SPAM. I have taken it upon myself to campaign against firms who still resort to sending canned content to clients. More...
Some law firms' email marketing metrics never took a dip!

By: James Newcombe

Posted: Tuesday 24th May 2011

Poor email practice is to blame for why some law firms' open rates have dropped to 21%. Here are some real stats and tips to getting your view rates back up! More...
Why do law firms stay in abusive relationships? Get help!

By: James Newcombe

Posted: Friday 20th May 2011

Many law firms suffer in silence at the hands of their digital agency or web technology partner. What to do when you finally get a divorce. More...
Worst-Pratice Guide to making your next technology purchase

By: James Newcombe

Posted: Friday 1st April 2011

In light of the forthcoming presentation ‘Evaluating Emerging Professional Services Technology Trends’ taking place at the LMA 2011 conference in Orlando, I wanted to discuss some mistakes law firms continue to make when purchasing new technologies. More...
Canned SPAM - easy to open but difficult to digest?

By: James Newcombe

Posted: Monday 14th March 2011

Why US accounting firms' approach to content and email marketing is costing them business. More...
Social Media and Email Marketing = Perfect Partnership

By: Anthony Green

Posted: Friday 25th February 2011

Naysayers tout the emergence of social media as the deathblow for email marketing but this could not be further from the truth. Social media is the perfect complement to the email channel... More...
Goodbye Client Alerts... Hello 'Social' Email Marketing

By: James Newcombe

Posted: Thursday 24th February 2011

Lessons Email Marketers can learn from Social Media More...
Forget silver bullets... do the hard work of 'listening'

By: James Newcombe

Posted: Friday 18th February 2011

Marketers and professionals need to listen to conversations taking place online and try to spark real relationships by adding value. The same approach can be taken to client alerts and other email communications. More...

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