B2B Marketing seminar - IT marketing - Reading, UK

Key insights into current trends and challenges in the technology sector.

This half day seminar will focus on the key trends and issues impacting on marketing in the B2B IT sector, providing attendees with exclusive insights into the challenges and opportunities that will shape the market in the months ahead. Content includes an outline of the findings of B2B Marketing’s Technology Marketing Benchmark Report, providing exclusive and unprecedented insights into the views of client side marketers operating in this space. Presenters will all be experts in the field of IT marketing, with each one focusing on the key issues facing technology brands seeking to engage with business buyers.

Reasons you should attend this IT marketing seminar:
Understand current trends and attitudes in IT marketing - which channels work and how budget is being allocated
Get invaluable insights into the latest digital marketing technology - how it can enhance your campaign and conversion effectiveness
Understand how best to engage with increasingly fickle business technology buyers
Learn directly from leading IT brands whose campaigns have been shortlisted for the B2B Marketing Awards 2011
Be better equipped, empowered and inspired to plan your future marketing strategy.

Who should attend:
Marketing directors, heads of marketing, VPs of marketing, marketing managers – anyone involved in marketing for a business in the IT sector.

Venue: Penta Hotel, Reading
Date: 13 October 2011
Time: 2 - 5.30 pm
Cost: Early bird price £180+VAT (ends 13 Sept), Full price £225+VAT, Premium Members 15% off, Corporate Members 30% off

More information/register online