B2B marketing seminar - Content marketing - London

Create a winning strategy to engage customers and drive business. Content marketing IS marketing and the way in which information is shared has become the secret to engaging your target audience as well as with your existing customers.

This intensive half-day seminar aims to help you put together a strategy that’s right for your business that you can easily implement when you get back to the office. A content marketing strategy will help you provide potential new clients with valuable information, which will ultimately gain you more business.

Reasons you should attend this seminar:

• Develop a successful content marketing strategy for your business.
• Understand different types of content – what format is right for your campaign – video, whitepapers, ebooks, webinars, blogs, forums etc? What content will your audience trust?
• Learn how to distribute your content – how to ensure that the content is delivered in the best format to the right individuals and how to best optimise your content.
• Build brand and CRM – getting more business, being an advocate for your product, service or brand and using content to keep your current clients.
• See the future of content marketing – content has become a key marketing tool and is going to become even more important in the future so what should you be aware of to ensure you are on top of developments.

Who should attend:
Marketing directors, heads of marketing, VPs of marketing, marketing managers – anyone involved in using content as part of an integrated marketing strategy.


Venue: The Brewery, London, EC1
Time: 2 - 5.30 pm

More information/register online