Property

Just six weeks after the completion of its UK Occupier Campaign, Cushman & Wakefield had generated in excess of
£1.5m of business from its known clients and £200,000 from new leads as a direct result of the work.
The campaign comprised two distinct phases and was designed to increase the amount of revenue Cushman &
Wakefield generates from occupiers of real estate.
Current market conditions mean that most UK businesses are seeking ways to reduce costs associated with real
estate and to generate revenue or release capital where appropriate. Cushman & Wakefield saw this as an ideal
opportunity to strengthen its relationship with existing clients and to generate leads from unknown clients.
Despite the limited budget - £30,000 - Cushman & Wakefield’s UK Occupier campaign operated across several
channels, with a CRM-driven email campaign at its heart.
Concep helped clean all data on existing clients, create a new fully-segmented database, develop personalised campaigns for specific markets, offer rich reporting and provide key customer intelligence. Concep’s work has been identified by Cushman & Wakefield as integral to the campaign’s success.