Legal

John Buchanan sat down with our Concep team to discuss using Concep Campaigner and how his firm is utilizing the tool to drive business development.

John Buchanan
CMO, Howard Rice Nemerovski Canady Falk and Rabkin PC

About John Buchanan
Prior to joining Howard Rice, John was the Director of Global Communications for O'Melveny & Myers LLP. In that role, he was responsible for the all of the firm's external and internal communications, including public relations/media relations, advertising, branding/identity, collateral and internal communications. Prior to joining O'Melveny, Mr. Buchanan was the Director of Communications for Heller Ehrman LLP. Mr. Buchanan has extensive professional services marketing experience having been Director of Marketing and Business Development for a leading life sciences venture capital firm and a PR Associate for Ernst & Young's International High Tech/Manufacturing Practice. In addition, Mr. Buchanan spent many years managing marketing, public relations and advertising in the wholesale consumer goods industry, where he successfully launched and branded one of the top regional wholesale marts in the country. Mr. Buchanan is a former marketing instructor at the Academy of Art University and speaks and writes frequently on various legal marketing topics.

EDUCATION

• M.S. – Public Relations/Public Affairs, Golden Gate University, 1992
• B.A. – English/Sociology, Southwestern University, 1982

MEMBERSHIPS

• Legal Marketing Association
• Zeughauser CMO Roundtable

SELECTED PRESENTATIONS

• "Chief Marketing Officer's Roundtable " LMA Bay Area Chapter, San Francisco, April 2008
• "Turning Profits into Communications" LMA Sacramento Chapter, April 2008
• "Money Talks: Aligning Communication and Marketing for Business Development Success" 2006 LMA Annual Conference & Exhibition, Chicago, IL March 2006
• "Thought Leadership:  Positioning Your Spokespeople for Maximum Exposure" PRSA – San Francisco Chapter, September 2005
• "The Dos and Don'ts of Prizewinning Legal PR" LMA Bay Area Chapter, San Francisco, April 2003
• "Developing a Marketing Culture at Your Firm" LMA Bay Area Chapter, San Francisco, August 2001