Consulting

Paul Dunay, Director Global Field and Interactive Marketing for BearingPoint, chose Concep Campaigner as a solution to his problem. He chose Concep over other vendors for several reasons. One reason is that his former vendor had cost twice as much as Concep. Also, Paul found the Concep solution to be very elegant, both in output and design. The fact that Concep has preferred white-listed certification means that BearingPoint's emails are more frequently accepted and don't end up in the junk folder. Also, because the emails are more frequently accepted, the company's research and podcasts are more frequently downloaded, which is one of the most important goals of sending out the emails in the first place. The "hit rate per email" is better than it has ever been.

Paul likes that it is a self service model because it can be more easily managed internally. Paul says that with their old vendor, sending out 4 or 5 emails per week "would have killed them" because it would have required a full-time dedicated person. There is a great deal of work that goes into each email such as fact checking and testing the emails. They would have had to outsource this work or hire someone. With Concep, they can have the email system run by a more junior person, and there is less of a burden on the IT department because it is so user friendly that it can be set up and executed by a non expert. Overall the process went from taking 3-5 days to taking one day.

Paul is very pleased with being able to "own the interface" so that his team can upload documents, create the emails, and do the testing without relying on outside help and without wasting time. Also, they can send out more emails than they could have with the other vendors, which is crucial in their constant campaign to be thought leaders in the various sectors of interest to their clients.

Paul points out that the value proposition of working with an experienced vendor like Concep who can help a company bring the email system in house is that Concep offers day to day counsel. So when there are questions, he gets answers without having to slow down the process. The members of the dedicated Concep team all have extensive experience with the technical aspects of executing a campaign, as well as a deep understanding of their clients’ goals and priorities. This support means that clients like Paul can bring the email marketing function in house with confidence. And while Paul is focusing on his business, he can rest assured that the Concep team will keep him up to date on the latest trends and technical advances in email marketing, so that if any tweaks need to be made, he can make them.