Banking
ABN AMRO is an international bank with more than 3,400 branches in more than 60 countries. Their services are organised globally in three business lines: wholesale clients, consumer and commercial clients and private clients and asset management.
The organisations traditionally distributed communications by email with pdf attachments, or surveys to their project stakeholders by direct mail or plain text email. These methods delivered poor response rates giving ABN AMRO little valuable information back about their audience.
Using Concep campaigner, ABN AMRO deliver high quality interactive branded email communications to their global audience. Applications are to include surveys, email newsletters and event invitations.
The new communications method found rewarding results instantaneously, resulting in response rates that have soared up to 500% over traditional methods. Feedback is collated online via the Concep email reporting system and ready for immediate action.
