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What makes Concep different?
 

Concep Campaigner is the next level of email marketing. Some of the major distinctions from other platforms are:

  • Useability -users of any level can create campaigns with ease.
  • Powerful administration functionality - you can customise your own system to match your exact requirements.
  • Social media integration - recipients can easily share campaigns and you can instantly update your corporate social media accounts.
  • Designed for corporate organisations - features, workflow and account structures have been designed for business relationship marketers, no matter how complex their firm is.
  • Integration with other systems - automate data and content flow between Campaigner and your internal systems.
  • Our unrivalled support and consultative service!
Who are Concep's clients?
 

Concep currently work with 250 corporate firms globally, all of whom are delivering high value services and have the need to build and nurture relationships over the long term. We believe the more complex your firm and your requirements the more it makes sense we work together. Our clients look to us not just for technology, but for digital marketing solutions that combine innovative technology with great creative and strategic services. We are extremely proud of our 95%+ retention rate of client's year on year.

What do you mean by a 'configurable or customisable platform'?
 

Concep Campaigner gives administrators complete control over the platform so it matches your firm's structure and requirements. Such as:

  • Site customisation - different areas of the site and many features can be switched on and off.
  • Campaign editor - the ability to customise the editor to match your corporate brand guidelines.
  • Templates - can be locked down or made flexible - upload your own templates and share them across selected accounts.
  • Branded user interface - the whole site login and interface can be skinned to reflect your brand.
  • Approval and workflow - can be mapped according to your internal approval and compliance requirements.

You would need a demonstration of the system to see the full power of the administration function as it is quite impressive. Contact us here.

How does Concep Campaigner integrate with social Media?
 

Concep Campaigner provides the ability to easily share campaigns via social media as well as allowing your recipients to share your campaign via social media channels, boosting the online presence of your campaign. We integrate with all the major social media platforms including Twitter, LinkedIn and Facebook, but we can also integrate with any specific social network or online community your firm is involved in.

How secure is Concep Campaigner?
 

Concep's clients are large law, property, accountancy and financial firms who take security of their data very seriously. To comply with their requirements Concep Campaigner is designed with security at the forefront to ensure your data is safe. Some of these security controls include:

  • Customisable password complexity for your users
  • Forced password changes after a specific time length
  • Logins to the Concep Campaigner are performed under secure 256 bit SSL connection
  • User session time determined by you
  • The servers are hardened and monitored by us 24/7
  • Forms can be password protected

We are continually working with our clients to ensure that concep Campaigner is as secure as possible and matches our clients security requirements.

How does Concep Campaigner deal with deliverability issues?
 

Once you have identified the right contacts for your campaigns you need to ensure that these land safely within the contacts inboxes. Concep will take care of this for you, setting you up with your own white listed sub-domain, and we will continuously monitor it for you so that you can enjoy a good domain reputation as soon as you start sending. By monitoring it Concep can help ensure it remains high for as long as you remain a client with us.

  • There are a number of measures we have in place to ensure this occurs such as adding spfs, domain keys and much more, call us to find out more.
  • We also have a 'NO BOUGHT LISTS' policy, as they are proven to negatively impact deliverability. We don't believe in bought lists for high value relationship marketing, if you don't know who you are trying to communicate with then we probably aren't the partner for your firm. Our consultants can help you formulate a strategy to build your lists over time across all of your organisation's touch points.
Can the system help me to manage my events?
 

Yes, you can create forms to capture event RSVPs and preferences, as well as use autoresponders to automate the event communication process. All interactions are then found in one centralised area with the reporting based on the data collected from forms.

Can I build surveys or forms?
 

Yes, we have a sophisticated survey tool that allows you to run all types of forms from event registrations, contact subscriptions to questionnaires. Features include:

Multiple question types with advanced options (Free text, Multiple Choice, Matrix, Poll results).

  • Multiple question types with advanced options (Free text, Multiple Choice, Matrix, Poll results).
  • Drag and Drop design wizard.
  • Branded themes and survey templates allowing you to decentralise the survey creation to less experienced staff.
  • Automated actions such as automatic email responses & notifications, contact management and redirection options.
  • Page Logic allows you to direct respondents through different pages of the survey based on their answers.
  • Intelligent reporting - you can find out which of the locations the form was accessed from (eg: website, link, email) was most successful.
What CRM systems does Concep Campaigner integrate with?
 

Concep Campaigner integrates with the leading CRM systems in the corporate world including InterAction, Salesforce.com, Sales Logix, Microsoft Dynamics CRM. We are also fully equipped to help you integrate Concep Campaigner to your own bespoke database. Learn more.

How can I ensure certain users campaigns are checked for quality before sending?
 

There are several tools within Concep Campaigner that ensure your campaigns are sent out exactly as you wish for them to go:

  • Concep Campaigner has a 'Preflight report' - a check list that ensures you have completed all the correct fields such as spam check, subject line, spell check, the correct number of recipients have been added etc.
  • Turn workflow approval on - all campaigns go through a central approval process, so the approvers (marketing managers) can check emails before they go out, and receive notification emails once sent.
  • Email rendering - use the inbuilt email rendering tool to ensure your campaign looks good in all email inboxes. All the major email programs are available to test in and see what your campaign looks like with images enabled and blocked.
How does Concep Campaigner comply with data protection laws?
 

With increasing legislation around data protection and tracking laws, the remove tracking feature enables your recipients to opt-out of tracking but still receive ongoing communications.

  • You can create your own opt out workflow to match your firm's own legal requirements. Opt-out pages provide the readers with the option to either opt-out of specific future campaigns, or if they desire, ALL future campaigns across the whole organisation. Fool proof measures are in-built to ensure you never send to recipients who have opted out of communications.
  • Concep consultants can also advise you on data legislation and the appropriate procedures to follow in each region.
What rich media can I deploy through Concep Campaigner?
 

Concep Campaigner supports MP3 and MP4 files that can be streamed through the content library.

Can we use our own creative?
 

Yes. You can insert or create your own HTML templates within our template manager. Even an editor without HTML skills can easily make changes to a template at any time.

What other services do you provide?
 

We also have a team of in-house designers and programmers who understand all of your creative and technological needs from templates, websites, microsites, social media, mobile campaigns, to interactive e-cards and much more. To find out more please don't hesitate to contact us.